I am starting a new series of posts on customer service. As most of you know, I consider customer service to be one of the things that either makes a company great or drags it to its knees. So, I am going to write about some of the more insane customer service interactions I have had in an effort to show people how NOT to do it.
This week, I was traveling near Hartford, CT. Today, I had to FedEx a check to our stores in Virginia. I like FedEx for a lot of reasons, but on this trip, not so much.
I have an online account, so I login and print the shipping label from the house. I then did the next logical thing; I looked up drop boxes for (1) a FedEx envelope and (2) a place to drop off the envelope. There are no full service locals in Middletown, CT (closest city), so I opted for self-serve. I printed the top five locations and set off at 9:30 am (time is important).
The first location I found, all the supplies in the top (not many there) were soaked and obviously been there for days if not weeks because they were stuck to each other and to the stainless steel container. So, I go to the next container, this one being at the USPS office. I opened it and found the plastic label containers and nothing else. Now, I feel like am on a scavenger hunt. Argh, mateys.
So, on to the third box. Inside were three large FedEx Pacs and nothing else. I know there is treasure out there somewhere. The fourth box, I struck gold. By Wesleyan University, I found a box, fully stocked, dry. Eureka!!! It was now 11:30 am and I was getting hungry from my quest. I look around for Tortuga for some ale and mutton when it occurs to me: “I bet FedEx would like to know that some of their drop boxes are out of supplies”!
Don’t start laughing yet.
I called the FedEx number and when it (yes “it”) asked me to say exactly what I wanted, I politely said “Complaint”. A very nice lad came on and I explained my dilemma and he said promptly “Let me transfer you to a manager”. It is important to remember here that I do not want or need anything, I just want them to fill their boxes for the next person.
The manager came on the phone and I recited my adventure tale. I could hear her typing and then she said “The drivers fill up all drop boxes every evening when they do the pickups.” That was it. Nothing more. Being dazed like a deer in the headlights, I said “So what you are saying is that between 6:00 pm last night and 11:00 am this morning, there was a rush of customers near these three locations and must have emptied them.” She said “Yes sir that is what happened.”
I was speechless. Was Ashton “punking” me? Where was the camera? What do I do? So I hung up. Then I busted out laughing uncontrollably and could not stop. (see the bottom of this post for what happened next).
Here is a company that has a terrific product, terrific brand, good intentions, but fails miserably on the front line customer service.
What does that mean for businesses? Simple; if customer service is not on the top 5 of a CEO’s priority list, look for lost revenue, lost business and struggling employees. This happened to Dell. Michael Dell (whom I met and is incredibly smart) started the company based customer service. Then he handed it over to someone that removed it from the company’s mantra. Michael had to take over again and restore customers to the front.
Customer service and customer satisfaction MUST be at or near the top of any company’s objectives, missions statements, whatever makes every employee aware and every customer happy.
P.S. I felt it was rude of me to hang up so I called FedEx back. A wonderful rep named April came on the phone and asked why I was laughing. I apologized and told her the story. She chuckled as well. She took down the addresses of the boxes and said she would send to the regional facility for fulfillment. She thanked me for helping and apologized for the original answer. Thank you April.
P.P.S. I would love to hear your customer service stories. I will include them here if you want. Feel free to email me or call me (just don’t FedEx them to me). I promise good customer service.
Final Thoughts with Don Noble